Most churches aren’t lacking content. They’re drowning in it.
Sermons. Testimonies. Devotionals. Weekly announcements. The Sunday livestream is barely posted before you’re knee-deep in planning for the next one. If you’ve ever felt like your team is doing everything but gaining traction, you’re not alone.
A few years back, a creative director at a mid-sized church confessed: “We upload sermons every week, but our YouTube page is a graveyard.”
“You don’t need to make a movie. You need to make a move.” – Rohn Starling
The turning point? They stopped trying to go viral and started getting intentional. Instead of treating each Sunday like a standalone event, they built a strategy around the people already in the room. Sermon clips became snackable reels. Testimonies became video series. Small groups got their own stories.
Distribution—not content—is your bottleneck.
You don’t need a bigger media team. You need better church media distribution systems that multiply the content already being created.
