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Instagram Live is your digital revival tent.
A youth pastor in Chicago once dreaded going live. It felt awkward. Disconnected. Low views. But one day, he changed his approach. Instead of waiting for people to log on, he opened with a question: “Have you ever wondered if God is mad at you?”
In 8 minutes, he shared a story, offered encouragement, and closed in prayer.
That live session only had 12 viewers at first—but over the next 24 hours, the replay hit 2,300. Three teens showed up to youth group the next week saying: “I found you on Instagram.”
The replay is the real play.
Use this framework:
- Open strong: Ask a question or share a bold statement
- Skip the warm-up, get to the heart
- Save the video, title it clearly
- Clip it into short reels
- Reference it in newsletters, group chats, or Sunday slides
“Don’t go live for hype. Go live for discipleship.”
Lives build trust. Replays build reach.
