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Fight Burnout With Better Systems

Content Strategy

Written By

Wendell McKinney

Published on

23 April 2025
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Creatives don’t burn out from doing too much.

They burn out from doing too much without clarity.

At a church in California, the creative team was at its breaking point. Late nights. Endless edits. Sunday stress bleeding into Monday morning. Morale was low—until one small shift changed everything.

They started assigning a “Timestamper.” One person took sermon notes, clipped moments, and named potential content on the spot. No more searching through hour-long sermons. Suddenly, the post-service chaos turned into a streamlined process.

They also introduced weekly “Innovation Meetings”—a space with no agenda, just ideas. Shoutouts became a weekly rhythm. Gratitude was scheduled, not assumed.

Here’s how you do it:

  • Designate a Timestamper for each service
  • Rate photos in-camera (most DSLRs can do this)
  • Use shared albums for fast approvals
  • Send weekly appreciation texts
  • Carve out space for ideas to breathe

“Gratitude has to be manufactured. You have to go find it.” – Rohn Starling

Visual Suggestion: Infographic: “Creative Culture Flywheel” – Systems → Margin → Relationship → Creativity

At the end of the day, Divine Persuasion is still your local studio - people helping people help people with beautiful, functional things. So for now, the only question left is: how can we help you?